1 Year Strategic Digital Marketing Plan with a view as to how this may Essay

1 Year Strategic Digital Marketing Plan with a view as to how this may be developed over three years - Essay Example The company is dedicated to inspire the disabled youngsters in the United Kingdom to actively participate in different kinds of sporting activities and events. The company also provides the disabled kids and young people with sports grants which can be used in the training, travel, physiotherapy, competition fees and development and design of sports wheelchairs. The aim of Get Kids Going (GKG) is to provide long term support and encourage the disabled children and youngsters in the country to achieve the dreams regarding their sports careers and their goals to become sporting athletes. The company recognizes that there are many talented youngsters in the country who dream to become athletes and runners. However, the enormous expenses required for training to become an athlete and to participate in the sports events like marathon act as restraints to the achievement of these dreams by the young disabled sports aspirants. The activities of the company are supported by the sponsorships of different marathon runners and athletes. Hundreds of athletes and runners in the country are supportive of the activities of Get Kids Going (GKG). These runners support the functioning of Get Kids Going (GKG) by running in various national and international sporting events like the Bupa Great North Run, Paris Marathon, New York marathon, Virgin London marathon, Ride London 100 Cycling Challenge, Berlin Marathon, L’Etape du Tour and other sports events taking place indifferent countries of the world. The support of donation and charity given by many companies, schools, trusts and individuals are also critical for the continuity of the activities of Get Kids Going (GKG). A digital marketing plan involves the use of digital and electronic medium as an important medium for promoting and selling the products and services of a company (Sadler, 2001). Get Kids