Business Case Assessment-Marketing in Healthcare Research Paper

Business Case Assessment-Marketing in Healthcare - Research Paper Example In addition, the short and long term projections have also been listed along with the evaluation of the plan. The procedure that is used for evaluating the coronary as well as the peripheral disease is regarded as cardiac imaging. The investigations that are performed under cardiac imaging include Electrocardiography (EKG or ECG) stress tests and resting echocardiograms tests among others. Tests regarding specific vascular diseases such as carotid arterial, extremity arterial as well as the renal arterial are also performed under the cardiac imaging process. The other benefit of cardiac imaging center can be identified in terms that the non-toxic dye used for the purpose of imaging does not affect the kidneys of the patient. Through this process, the researcher can view the heart from a 360-degree angle which was earlier considered to be impossible with catheterization. Moreover, in comparison to the traditional means, the process of cardiac imaging is painless along with being cost-effective as well. The cardiac imaging procedure is also considered to be risk free with almost no complicati ons (Restrepo & Bardo, 2010). Based on these virtues of cardiac imaging, the demand for such processes has increased substantially over the past years. Considering these aspects and the increasing number of people being affected by such diseases, the primary intention of the plan would be to facilitate a wider reach of the treatment. Hence, the strategic goal of marketing the product will be to serve an increasing customer base with the assistance of efficient medical practitioners. However, as the product tends to focus on the health issues concerning the society, making further contributions to the overall well-being of the community, sales and revenue generation will not be treated as a primary objective. In addition, greater significance will be rendered towards fund allocations from various governmental and private sector

Problem question in contract law Essay Example | Topics and Well Written Essays - 2500 words

Problem question in contract law - Essay Example 14). The acceptance of an offer results in a valid contract. The offeree makes the acceptance in response to the offer made by the offeror. Acceptance must be unqualified, and unambiguous (Barry, 1992, p. 14). The offer made by the offeror to the offeree has to be accepted by the latter, if a binding contract is to ensue. The offeror has the choice of specifying the manner in which the offeree has communicate acceptance of the offer. This makes it incumbent upon the offeree to communicate acceptance without any deviation (Kelly, et al., 2011, p. 234). As such, in certain contracts, one of the parties promises to perform some action, if the other party does some specific act, even though the other party does not promise to perform that act. Such contracts are termed as unilateral contracts. As such, acceptance may be construed from conduct and there is no necessity for it to be communicated (Marson, 2010, p. 16). The readiness to accept offers or to enter into negotiations constitutes an invitation to treat. The main issues to be considered for solving the problem are: Whether there is a valid contract between Julia and O’Brien. Whether the telephonic acceptance by O’Brien concludes a contract between Parsons and O’Brien. ... This enraged Julia, who left the shop. An offer must be unambiguous and can be express or implied. The display of goods in a shop does not constitute an offer. It is merely, an invitation to treat. The offer comes into being when the customer selects some goods and expresses his willingness to purchase them (Barry, 1992, p. 14). Thus, it is the customer who makes the offer, in such instances. In Fisher v Bell, it was held that the display of items with a price tag in shop windows was an invitation to treat (Young, 2010, p. 13). In Carlill v Carbolic Smoke Ball Company, the defendants were the producers of a medicinal product called the carbolic smoke ball. This company gave an advertisement in the local newspapers, wherein it promised a reward of ?100 to anyone who contacted influenza or any other disease resulting from catching a cold, after having used their product. It also prescribed the dosage of the carbolic ball to be used, in its advertisement. The company also declared that one ball would last a family for several months (O'Sullivan & Hilliard, 2010, p. 15). The plaintiff Mrs. Carlill bought a smoke ball duly believing the contents of the advertisement, and used the medicine as directed by the company. However, she was infected by influenza, despite using the smoke ball for the required period and in the prescribed manner (O'Sullivan & Hilliard, 2010, p. 16). The Court held that the newspaper advertisement, in this case constituted an offer. In addition, it was held in Grainger Son v Gough that the circulation of a catalogue by a seller of goods does not constitute an offer and that it was merely an invitation to treat. This reiterated in Fisher v Bell, wherein the display of goods in a shop window, was deemed an invitation to treat and not

An investment scheme to finance boot camps Research Proposal

An investment scheme to finance boot camps - Research Proposal Example This is to ensure that children attention is arrested before they are swayed by peer pressure. Behavioral finance is a new field that tries to combine both the behavioral and cognitive physiology in explaining the reasons why people make financial decisions that are irrational. The financial decisions being made by various institutions mandated with protecting the interests of the vulnerable children are failing to capture the real issues that need to be addressed in order to improve the living standards of the children. Exposing the children to some environment is playing a significant role in diverting them towards the education. As a result, they end up not helping their parents once they grow up (Maisel 2014). Therefore, it is critical to understand the importance of behavioral finance especially while making financial decisions that will affect other people. Investor behavior keeps on deviating from logic and reason. The behavior is mainly affected by emotional processes, mental mistakes, and individual personality. These make it very hard to make decisions. Therefore, investment is not a matter of analyzing numbers. Instead, a large part of investment is embedded on the individual behavior. There are many types of behavioral biasness while investing. For instance, cognitive bias can be seen as a rule of thumb which can lead to a systematic deviation from the correct judgment. Some of the common behavioral biasness that can affect the investors’ decisions includes representativeness, worry, disposition effect, familiarity bias, anchoring, and self-attribution biasness (Maisel 2014). In economics, financial intermediation is a process that involves borrowing money and lending it to other parties that are in dire need for financial support. Children act as an important investment for any government or society. Therefore, in this case, the money from the investors will be used to finance different activities being undertaken in the boot camps.

What does Campus Safety Mean Essay Example | Topics and Well Written Essays - 500 words

What does Campus Safety Mean - Essay Example Among the measures that the university has ensured in order to keep students at a school, safe is a network of 24-hour emergency telephones, night transport and escorting services, adequately lighted sidewalks, and limited hostel access by strictly the hostel occupants. Students have been made aware of all these services that the campus offers and most have given feedback of effective measures taken to adhere to all of them. Complaints of shortages of personnel in activities such as night escort have been initially raised by some students and the university took it into an account and promised to improve on the same. Despite the installed measures that the university has enforced in its surroundings, it is also paramount that students take responsibility for their own security by not exposing themselves to scenarios that might promote insecurity. Such measures include using recommended pathways and avoiding trespasses, walking in at least a group of three and above when walking at night, taking into account the university’s measures that promote security such as calling for escort and using the 24-hour emergency phones and knowing self-defense mechanisms. These measures could keep a student off any security threats and help ease the pressure on the university in providing security for the students. In case of attacks, the victims have an opportunity to go through a healing process assisted by the MSU Counseling Center. With regard to this, the MSU Counseling Center has put some procedures and processes that are used to guide the counselors in assisting victims with diverse effects from various insecurity attacks or similar incidences. These include group counseling and testimonies, one-on-one counseling, group therapies, assurance of future security, and advice on actions to partake in case of future incidences.  

The Efficiency Effects of Mergers and Acquisitions in Malaysian and US Term Paper

The Efficiency Effects of Mergers and Acquisitions in Malaysian and US Banking Institutions - Term Paper Example The effect of globalisation on trade and business is the most prominent aspects and this has created the impotence of deregulation for encouraging economic growth. These market deregulations have intensified the market competition and the existing players are trying to gain upper hand position in the market. In this regard, Hope and Maeleng have mentioned free trades as â€Å"competition–enhancing devise† (Hope and Maeleng, p.61). In such competitive business environment, every organisation is trying to be larger in terms of value, market size, consumer base etc. However, achieving rapid growth is tedious and long term process that may cause in not catering the available opportunities before rivals and this process of growth is known as organic growth. On the other hand, mergers & acquisitions (M&A) leads to achieve a rapid organisational growth. Today, M&A has become very popular strategies for the business and market expansion in domestic and in international market. However, M&A is riskier strategy as it influences the engaged companies as well as the entire market (Hagelm p.155-157). This paper will present a discussion on the effect of M&A on banking institutions and financial markets of Malaysia. 2. Overview of Malaysian and US Banking Sector USA is highly developed nation with a huge financial market. Prior to the financial crisis of 2007-2008 US market was considered to be the most stable financial market. The period of the latest financial crisis has made the entire financial market weak as many top financial institutions including top banks like Lehman Brothers have collapsed severely. Since 2007 till 2009 US banking sector have experienced several bank failures and merged. The statistics are presented below in the table. Table 1: (Source: Fahlenbrach, Prilmeier and Stulz, p.40) However, Now US banks are attempt to recover from the crisis as the banks like JPMorgan and Goldman Sachs are showing considerable growth (Ferreras, â€Å"US Ba nking Sector Endeavors Recovery—Research Report on Goldman Sachs and JPMorgan Chase’s†). However, majority banks are still facing crunch situation and hence, many have commented that it will take a significant time to recover. On the other hand, market indices for US banking sectors depict a positive result which has been presented below. Figure 1 (Source: Fahlenbrach, Prilmeier and Stulz, p.33) Malaysian is a one of the rapidly developing countries in the Asia Pacific region. The effects of the financial crisis of 2007-2008 were on the most of world economies directly or indirectly. However, in case of Malaysian economies it was not hurt significantly and hence, its banking sector kept growing during financial crisis. Bank Negara Malaysia is central banking responsible for regulating other commercial and other investment institution. The following table represents number of financial institution including banks as per November 2009. Table 2 (Source: MIDA,  "Banking, Finance and Exchange Administration†) Malaysia banking has anticipated a growth in loan amount in during 2010 as it loan amount increased by 12.8% comparing to previous years. Analysts, Lin and Mee have commented that â€Å"Within the retail segment, mortgages, hire purchase and credit card loans grew by 13.2 per cent, 7.7 per cent and 14.2 per cent respectively†

Human service paper Essay Example | Topics and Well Written Essays - 1250 words

Human service paper - Essay Example The professionals further require understanding the individual’s knowledge, the society and relationship to family and culture of the client (p.13). In human services, the client and the helper establish a relationship that enables the client to focus on the problems early in the helping process. Abraham Maslow in the hierarchy of needs emphasized that in order for an individual to rise to the higher levels the lower level needs must be met. Most of the clients are usually overwhelmed by their problems such that they are clueless on where and how to start. Usually it is best to commence from the most basic needs (p. 17). These factors are just, but a few to be considered when dealing with human services and should be highly valued by all stakeholders of the human service to achieve results. In the 1500s, the Catholic Church was tasked with the responsibility of offering human services to individuals. Under the church’s guidance, institutions were founded to meet the needs of the poor, orphans, the elderly and the sick (p.31). The hospital also served as a pivotal point where people not only accessed medical facilities but also were fed, housed and rested. For instance, England under the Crown’s rights held that it was the responsibility of the king to protect people with needs, especially the mentally challenged and provide them with necessities of life. Feudal lords also assumed responsibility of people living with disabilities in their land. With the onset of the industrial revolution, the poor put a strain on the government in England. This prompted a policy that was meant to tackle poverty in large scale. The Elizabethan poor law of 1601 was passed (Woodside & McClam, 2011). This law offered a guideline to England and the United States on specifications on who could provide human services to the poor for the next 350 years. This law is part of the processes that recognized trends of poverty and a dire need for human

SEX AS CRIME 2 Essay Example | Topics and Well Written Essays - 2500 words

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